Joel Eckman

Web Site & Social Media

About Me

I’ve been in digital marketing for over 30 years—long enough to remember when SEO was a secret and websites were coded line by line. I started out in design and strategy, helping companies make the leap from print to digital. Over the years, I’ve worked in nearly every corner of the field: branding, PPC, social media, web dev, automation—you name it. But one thing has stayed consistent: my passion for helping businesses connect with people in ways that actually move the needle.

Together with my wife, Brandy and my business partner and friend, Erik Hinds, we have created The Hot Bot, an AI automation and appointment setting solution where we focus on solving one of the biggest problems businesses face: follow-up. Most companies spend tons of money generating leads—then let them go cold. We build AI-powered SMS systems that fix that. Our tools automatically re-engage old leads, follow up with new ones within seconds, qualify prospects through intelligent conversation, and book real appointments. It’s like hiring your best salesperson—but one who works 24/7, never forgets, and never takes a break.

This isn’t about gimmicks or spammy mass texting. It’s about building a better system for follow-up, using AI that sounds human and understands intent. Whether someone no-showed a consult, filled out a form but ghosted, or responded “maybe” three months ago—we help you find out who’s still in-market and convert them without lifting a finger.

About My Company

The Hot Bot is an AI-powered SMS follow-up system that reactivates old leads, qualifies new ones, and books appointments automatically. It uses natural, human-sounding conversation to engage prospects, uncover intent, and convert missed opportunities into revenue. Fast to launch, easy to use, and built to close the gap between lead and sale.

Who I want to meet...

I want to meet builders—people who are growing something and want better systems to support that growth. Agency owners, consultants, CMOs, growth-minded entrepreneurs. I also love collaborating with sales trainers, business coaches, and consultants who want to give their clients a competitive edge with automation that actually drives revenue.

If you’re tired of missed leads, tired of hearing “I meant to follow up,” or just ready to turn more of your leads into revenue without scaling your team—I’d love to talk.

A great referral for me is...

A business that’s generating leads but losing them to slow follow-up or no follow-up at all. Maybe it’s a chiropractor with a list of no-shows, a sales team that can’t keep up with demand, or a franchise with thousands of cold contacts they’ve given up on. If they’ve got leads sitting in a CRM and no clear plan to monetize them, we can help—quickly and with almost zero lift from their team.

I’m also a great fit for anyone building systems around lead gen, sales, or customer retention and looking for an automation partner who’s been around the block and knows what works.