Joel Eckman

Web Site & Social Media

About Me

I’m Joel Eckman—co-founder of Sans Terra and the technical backbone behind everything we build.

I’ve been helping businesses grow online since the days of dial-up—literally. I built my first website with my dad in 1996 and never looked back. Today, I lead the development and automation side of Sans Terra, where we specialize in digital systems that drive leads, support sales, and streamline operations for equipment upfitters and industrial brands.

My focus is on building systems that don't just look good—they work hard. From fully integrated websites and CRMs to AI-powered quoting, inspections, and lead qualification tools, I design digital ecosystems that replace manual steps with scalable, smart workflows.

My specialty is applying AI in ways that make a real difference for our clients—automating paperwork, reducing friction, and giving teams the data they need to move faster and sell smarter.

At Sans Terra, we don’t sell “marketing.” We build revenue systems for hard-working companies—and we back them with real support.

About My Company

Sans Terra is the all-in-one digital marketing powerhouse built specifically for utility equipment upfitters, rental companies, and industrial service brands. Founded by Joel and Brandy Eckman in Lino Lakes, Minnesota, Sans Terra is a family-run agency with decades of experience delivering practical, measurable growth—not fluff.

We specialize in building and maintaining integrated digital systems that don’t just look good—they drive leads, sales, and accountability. From websites and CRMs to lead generation campaigns, social media systems, quoting workflows, and local listings, we manage every moving part so our clients can focus on the work they do best.

What sets us apart is simple: we’re the one partner who can handle it all. Our solutions are grounded in real strategy, executed with precision, and fully supported by a team that knows your business inside and out. Whether you’re an OEM rep, fleet manager, or regional service company, we help you dominate online—without needing to hire more vendors or rebuild everything from scratch.

We don’t just launch websites—we keep them tuned, secure, fast, and ready to convert. We don’t just talk CRM—we train your team and automate the workflows that drive results. We don’t just post social content—we create scalable systems your team can actually use.

We are Sans Terra. We’re your digital mechanics, here to build systems that move metal!

Who I want to meet...

We want to meet the person responsible for modernizing how an industrial or equipment-focused company manages its sales, marketing, and lead workflows.

That could be:

A Sales Manager tired of chasing down quotes and missed leads

A Marketing Director who needs better visibility on what’s working

A Business Development Lead pushing for smarter lead capture and follow-up

An Operations Manager trying to align teams and eliminate duplicate work

Or an Owner/President who knows their systems are outdated and wants one trusted team to overhaul it all


The ideal person is already thinking about growth, lead tracking, quoting automation, or AI—and they’re open to better tools but don’t have time to manage ten different vendors. They want results and accountability. Most of all, they’re tired of duct-taping solutions and are ready to partner with a team who can handle the full system, not just parts of it.

That’s who we want to meet.

A great referral for me is...

A great referral for us is someone working at a utility upfitting company, equipment rental business, or industrial service firm—typically in a leadership role over sales, marketing, or operations. They’re likely juggling too many tools that don’t talk to each other, frustrated by a website that doesn’t generate real leads, and struggling to get their team to consistently use the CRM. Maybe they’ve looked at AI but haven’t seen how it could actually save them time. What they need is a single partner who can handle it all—someone who can build and maintain their website, set up and train their team on a usable CRM, and automate workflows like quoting, inspections, or follow-ups so nothing falls through the cracks. They don’t want more vendors—they want systems that work. That’s where we come in.