Annika Everson

Web Site & Social Media

About Me

Hello, I'm Annika Everson. I spent the first 25 years of my career working for well-known, national consumer brands. I started Loopology to leverage my expertise in direct to consumer marketing, customer experience and loyalty programs to create sustainable growth, not just quick wins, for the people I work with. My goal is to earn your trust and be an extension of your team.

On the home-front I love spending time with family, friends and pets. I live in Minnetonka with my husband, two daughters and two dogs.

About My Company

Loopology focuses on data-driven strategies to keep your customers in the loop. We specialize in determining how to create sustainable growth based on individual client needs.

We take a structured approach to creating loyal, repeat customers:
STEP 1: DISCOVERY (Get ready to answer lots of questions and share priorities)
• Your brand’s value and what makes you different
• Everything customer: profile, lifecycle, target audience(s)
• Current CRM setup, data quality, and existing performance metrics
• Business priorities and marketing goals

STEP 2: STRATEGIC PLAN (Think of it as your roadmap to reach the destination)
• Comprehensive 12-month customer lifecycle communication plan for each identified audience
• Recommended customer communication touchpoints (email, text, review asks, etc.)
• Customer engagement opportunities such as, loyalty, referrals, and retention incentives
• KPIs and success measures for each stage

STEP 3: EXECUTION (When the magic happens)
• CRM automations customized to your workflows
• Content development (emails, texts, scripts) based on your approved plan
• Customer satisfaction surveys + reporting
• Review-generation systems (Google Reviews, follow-up nudges)

STEP 4: OPTIMIZE (Sustainable growth requires tweaks along the way)
• Quarterly performance review to identify what’s working and what needs adjusting
• New automation or content needs as the business evolves

Unlike most agencies, Loopology brings the perspective of having been on the client side. We understand what it’s like to stretch budgets, juggle priorities, and fight for marketing results that actually matter. That perspective shapes everything we do.

Loopology is built on partnership, transparency, and performance - not vague reports, inflated retainers, or one-size-fits-all solutions. We connect the dots between customer insight, business goals, and meaningful growth.

Who I want to meet...

Owners, entrepreneurs and decision makers at businesses that interact directly with customers and are ready to grow.

A great referral for me is...

Small to mid-size businesses that serve or provide a product directly to consumers. Example industries: residential services (painting, plumbing, cleaning, etc.), retail, restaurants, salons, movers, event planners, child care, auto services.