I’m Justin Yule, the Gen X Marketer.
I help Gen X coaches, consultants, and experts turn their expertise into a simple marketing system that attracts more clients without constant hustle or tech drama.
After 16+ years owning and partnering in my own businesses, I’ve learned that marketing doesn’t have to be complicated; it just needs to be clear and connected. That’s what I build for my clients: systems that make their marketing easier, smarter, and more effective.
I love helping experienced entrepreneurs finally feel confident and in control of their marketing so they can focus on doing the work they’re truly passionate about.
My flagship program is The C+C Marketing Machine™ — a done-with-you system that helps Gen X coaches, consultants, and experts attract more leads, convert more clients, and grow their business without marketing overwhelm.
It’s built around 11 key deliverables covering messaging, strategy, copywriting, funnel building, and automation, all designed to bring clarity, confidence, and consistency to every marketing move.
Most clients start with The Control Room™, where we pinpoint their audience, dial in their messaging, understand their buyer's psychology, and build a clear, connected plan that drives results.
In short, I help Gen X entrepreneurs simplify their marketing so they can focus on what they do best — delivering the service they love to the clients they enjoy most.
I'd love to connect with business coaches, designers, content creators, media buyers, and automation pros who also serve Gen X entrepreneurs.
We'll often share the same clients at different stages, and when we collaborate, everyone’s results will improve.
A great referral for me is a Gen X coach, consultant, or expert who’s great at what they do but frustrated that their marketing doesn’t reflect their expertise.
They’ve probably tried different tools or tactics that never felt natural or consistent. They want marketing that fits who they are and finally works without the chaos.